Staff & team marketing for US restaurants & cafes
peopleStaff & team
Staff & team content builds the thing paid reach can't: regulars. Faces are the most under-posted asset in US F&B: the chef who tastes everything, the barista who remembers orders. It reads as trust because it is.
What to shoot
- The craft in the hands: kneading, tamping, plating. Skill is watchable.
- A 15-second introduction: name, role, the one thing they're exacting about.
- The pass-through moment: kitchen to floor, the handoff diners never see.
- Guests being guests (with consent): the table laughing, the regular's usual landing unasked.
Plan it toward a moment
Staff & team content works hardest when it rides an occasion the market is already talking about:
National Coffee Day · September 29, 2026National Taco Day · October 4, 2026Halloween · October 31, 2026
From the Index
- Careem Food Commission for Restaurants, Explained
- Deliveroo Commission in the UAE: What Operators Actually Pay
- Best AI Tools for Small Business Marketing
More people playbooks: Chef & craft · Guest moments
Put this playbook to work today.
One brief, and the whole campaign (reel, stills, carousel, copy) is built from your own staff & team and your own room. Signing up is free and comes with 60 credits, no card.
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