Chef & craft marketing for US restaurants & cafes
peopleChef & craft
Chef & craft content builds the thing paid reach can't: regulars. Faces are the most under-posted asset in US F&B — the chef who tastes everything, the barista who remembers orders. It reads as trust because it is.
What to shoot
- The craft in the hands: kneading, tamping, plating — skill is watchable.
- A 15-second introduction: name, role, the one thing they're exacting about.
- The pass-through moment — kitchen to floor, the handoff diners never see.
- Guests being guests (with consent): the table laughing, the regular's usual landing unasked.
Plan it toward a moment
Chef & craft content works hardest when it rides an occasion the market is already talking about:
Back to school (US) · August 1, 2026Labor Day · September 7, 2026New York Fashion Week (SS27) · September 10, 2026
From the Index
- New Year's Eve Restaurant Marketing Ideas: A 10-Day Plan
- National Day Restaurant Promotion Ideas: Own the Civic Moment
- How Restaurants Get Discovered Online in 2026
More people playbooks: Staff & team · Guest moments
Put this playbook to work today.
One brief, and the whole campaign — reel, stills, carousel, copy — is built from your own chef & craft and your own room. Your first preview is free.
Preview a campaign free