Black Friday marketing for US restaurants & cafes
November 27, 2026fixed datestart by November 13, 2026
Black Friday lands on November 27, 2026. The working angle for the US F&B: gift-card bonus offers (buy $50 get $10) and shopper-refuel meal deals.
The window
Start publishing by November 13, 2026. That's 14 days out, enough for a teaser, a hero post and a day-of push instead of a single last-minute story.
A three-beat sequence carries most outlets: an early tease when the window opens, the hero reel a few days out, and a same-day post with the practical details: hours, bookings, the one dish to order.
What to post
- A 15-second reel shot in your own room, on your own product. gift-card bonus offers (buy $50 get $10) and shopper-refuel meal deals is a visual brief, not a caption exercise.
- Two or three stills in the same aesthetic for feed and stories, sized per platform.
- A Google Business post with the practical line: dates, hours, how to book. It's the surface diners check last before walking in.
- A carousel only if you have a story to sequence; otherwise put the effort into the reel.
- Captions and search copy in your own register. The fastest tell of agency-template content is that every cafe sounds identical during occasion weeks.
Campaigns that fit
Clone one and the whole campaign (reel, stills, carousel, copy) is rebuilt around your product and your room, with Black Friday already on the brief.
Splash
Story Poster
The Craft
Sharpen the craft first
The occasion sets the moment; these playbooks cover the content itself:
Ready before Black Friday lands?
One brief, and the whole campaign (reel, stills, carousel, copy) is built from your product and your room, with Black Friday already on it. Signing up is free and comes with 60 credits, no card.
Build one free