Occasions & festive marketing for UAE restaurants & cafes
campaignOccasions & festive
Occasions & festive pushes are where UAE outlets either look organized or invisible: the market moves occasion to occasion (Ramadan to National Day to the food festivals), and feeds that plan the moment win the week. This page is the standing playbook.
What to shoot
- One hero reel that owns the moment: your product styled to the occasion, 15 seconds.
- Two or three stills in the same aesthetic, sized per platform, posted across the window.
- A Google Business post with the practical line: dates, hours, how to book.
- The day-of story: the room live, the special moving, the reason to come now.
The Dubai numbers
The UAE's Cabinet Resolution No. (27) of 2024, effective 1 January 2025, designates 7 official public holiday occasions totaling 12 paid non-working days across the year, including 3 days for Eid Al-Fitr, 3 days for Eid Al-Adha, and 2 days (Dec 2-3) for National Day.
· UAE Legislation (Ministry of Justice), 2026-07-07
The UAE's Cabinet Decision No. 27/2024 establishes seven distinct official public holiday occasions for 2026 — New Year, Eid al Fitr, Day of Arafah, Eid al Adha, Islamic New Year, Prophet Mohammad's Birthday, and National Day.
· JD Supra (Morgan Lewis - Shifting Sands Of Labor Law), 2026-07-07
Plan it toward a moment
Occasions & festive content works hardest when it rides an occasion the city is already talking about:
International Coffee Day · 1 October 2026UAE wedding season opens · 1 October 2026World Food Day · 16 October 2026
From the Index
More campaign playbooks: Menu / SKU launch · Offers & promos · Delivery & packaging · Events & catering · Merch & branding
Put this playbook to work today.
One brief, and the whole campaign (reel, stills, carousel, copy) is built from your own occasions & festive and your own room. Signing up is free and comes with 60 credits, no card.
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