International Coffee Day marketing for Australian restaurants & cafes
1 October 2026food micro-occasionstart by 21 September 2026
International Coffee Day lands on 1 October 2026. The working angle for Australia F&B: made for AU cafe culture: flat white/long black hero post, single-origin feature, loyalty double-stamp day.
The window
Start publishing by 21 September 2026 — that's 10 days out, enough for a teaser, a hero post and a day-of push instead of a single last-minute story.
A three-beat sequence carries most outlets: an early tease when the window opens, the hero reel a few days out, and a same-day post with the practical details — hours, bookings, the one dish to order.
What to post
- A 15-second reel shot in your own room, on your own product — made for AU cafe culture: flat white/long black hero post, single-origin feature, loyalty double-stamp day is a visual brief, not a caption exercise.
- Two or three stills in the same aesthetic for feed and stories, sized per platform.
- A Google Business post with the practical line — dates, hours, how to book. It's the surface diners check last before walking in.
- A carousel only if you have a story to sequence; otherwise put the effort into the reel.
- Captions and search copy in your own register — the fastest tell of agency-template content is that every cafe sounds identical during occasion weeks.
Campaigns that fit
Clone one and the whole campaign — reel, stills, carousel, copy — is rebuilt around your product and your room, with International Coffee Day already on the brief.
Sharpen the craft first
The occasion sets the moment; these playbooks cover the content itself:
Ready before International Coffee Day lands?
One brief, and the whole campaign — reel, stills, carousel, copy — is built from your product and your room, with International Coffee Day already on it. Your first preview is free.
Preview a campaign free