Halloween marketing for Australian restaurants & cafes
31 October 2026festivalstart by 10 October 2026
Halloween lands on 31 October 2026. The working angle for Australia F&B: spring-evening spooky menus, themed cocktails/mocktails and family trick-or-treat trade.
The window
Start publishing by 10 October 2026 — that's 21 days out, enough for a teaser, a hero post and a day-of push instead of a single last-minute story.
A three-beat sequence carries most outlets: an early tease when the window opens, the hero reel a few days out, and a same-day post with the practical details — hours, bookings, the one dish to order.
What to post
- A 15-second reel shot in your own room, on your own product — spring-evening spooky menus, themed cocktails/mocktails and family trick-or-treat trade is a visual brief, not a caption exercise.
- Two or three stills in the same aesthetic for feed and stories, sized per platform.
- A Google Business post with the practical line — dates, hours, how to book. It's the surface diners check last before walking in.
- A carousel that tells the gathering story — tables, sharing platters, the room filling up — rather than a single dish.
- Captions and search copy in your own register — the fastest tell of agency-template content is that every cafe sounds identical during occasion weeks.
Campaigns that fit
Clone one and the whole campaign — reel, stills, carousel, copy — is rebuilt around your product and your room, with Halloween already on the brief.
Sharpen the craft first
The occasion sets the moment; these playbooks cover the content itself:
Ready before Halloween lands?
One brief, and the whole campaign — reel, stills, carousel, copy — is built from your product and your room, with Halloween already on it. Your first preview is free.
Preview a campaign free